2022 Awards winners
On the picture will all winners, you can see (from left to right):
Juan Oviedo, Country Manager, QANTAS
Kim Hardaker, Vice President Loyalty & Partnerships, ETIHAD AIRWAYS
Derek Whitworth, Managing Director, Marketing & Loyalty Optimization, AIR CANADA
Shyam Shah, CEO, LOYALTY JUGGERNAUT
Christopher Siegloch, Senior Director Loyalty Development & Service, MILES & MORE
Ravindra Bhagwanani, Managing Director, GLOBAL FLIGHT
Global Flight has recognised the best innovations in loyalty programs during the Loyalty & Awards 2022 conference, which took place in Madrid, Spain.
Ravindra Bhagwanani, Managing Director of Global Flight, also organiser and chairman of the Loyalty & Awards conference, said "While the winners get the top recognition they deserve, it is encouraging to see across all nominations how much programs invest in developing the market further, being motivated by this ultimate recognition. Those innovations across the board are a clear indication that interesting times are ahead, both for the program operators themselves as for their members".
Best Marketing Campaign
The award recognising the “Best Marketing Campaign” was won by Etihad Airways for its campaign called "BIG Australia celebration". Shortly after the reopening of the Australian borders for international travel, Etihad operated a special flight from Australia, reserved to 175 local Etihad Guest members, which were selected in a prize draw. The trip allowed them to reconnect with people and places they missed most during the Covid lockdown.
Best use of technology
In the “Best Use of Technology” category, Lufthansa's Miles & More program managed to win a Golden Loyalty Award for the very first time. It nominated with an app-based gamification element ("My Challenge"), which helped to raise significantly the usage of its mobile app.
Excellence in management
After a few years of absence, Australian airline Qantas returned to the winner circle, this time in the "Excellence in Management" category. Qantas took a pioneer role in bringing the sustainability topic to loyalty programs by introducing a new membership tier, called Green Tier. Qantas Frequent Flyer members achieve this tier through a sustainable behaviour, both in relation to travel, but also in their daily lives.
Best loyalty partnership
The last award for program operators recognised the “Best Loyalty Partnership”. Air Canada emerged as winner here, thanks to the introduction of a cutting-edge co-branded credit card in its Aeroplan program for the US market. Issued by Chase, the card offers benefits going well beyond the market standards.
Best supplier innovation
In the supplier category, IT company Loyalty Juggernaut topped the competition for the second year in a row. Its GRAVTY loyalty platform was further enhanced by introducing intelligent autonomous elements, enabling loyalty managers to focus more on strategic aspects rather than losing time with operational aspects related to the loyalty platform.
